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The business world today is a highly competitive environment. It forces businesses to become creative in order to stand out from the competition. Such creative moves involve having a website, hosting a customizable email domain, a marketing platform on social media and 24/7 customer care services. In regards to marketing, having photos is not enough. Businesses can use videos to make their content more interesting. Animated videos are one such option and below is how it can benefit your business:
Makes You Stand Out From the Rest
Digital marketing has become a necessity in order for your business to stay afloat in this highly competitive era. Animated videos distinguish you from your competitors by giving potential clients/customers an insight into what your business is all about.
It Boosts Conversion
Including animated videos in your home page will boost customer engagement. Increased engagement increases the conversion in relation to the video watched. It is estimated that about 80% of conversations are generated by animated video content. The conversion will increase awareness of your product or service with the outcome being increased sales leading to increased profits.
Improves Search Engine Optimization (SEO)
When customers visit a website that has animated videos they tend to spend a little more time checking them out. Most search engines like Google use algorithms for search rankings. The algorithms consider the time spent on a particular website. Therefore, the more time the customer spends on your website watching animated videos the more the business's website SEO improves.
Get the Attention of the Customer
Animated videos are more appealing to look at. Customers like looking at video content. Rather than read about a product, a typical customer prefers hearing about the product/service through video. Ultimately, the customer remains engaged to the content posted by the business thus getting to know much more about the product or service being offered than if they were just reading text.
So why not visit Digital Solutions Ireland today and let the experts create a unique, engaging animated video for your business?
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